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Hooplah |
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Thursday, 22 May 2008 |
 Remember back in the 70s, that guy who was dating your cousin's friend? He had a red Trans Am with a pair of fuzzy dice hanging off his rearview mirror? Yeah, that guy. He was cool, right? At the time anyway.
That nostalgic ornament (the dice, not the guy) is where the founders of Hooplah began. In 2001, they started retailing novelties online. What began as a one-room operation between friends turned into thousands of orders and a whole lot of toys. Search Marketing was still new, and the boys discovered their own trademark method for increasing sales— Why look for customers, when customers are looking for you?
Well, that's a bit of a paraphrase. It's actually quite a detailed process, involving many bits and bytes of data to determine several key factors. But these were smart guys and we keep things simple.
After a few years of perfecting the methodology, David and Leslie offered their services to their friends and family. Those businesses thrived; word traveled fast and far. Days turned to nights and the lists were endless, but those two never stopped smiling.
The Hooplah vision is one that believes that people's work is stronger when they're happy. In the midst of pressure, a laugh helps more than yelling. We continue to grow and learn as agents of change, advocating for inspired ideas and solutions.
Services :
Services > Interactive
 Interactive is one part science, one part creativity and a heaping tablespoon of ambition. We felt that a kitchen metaphor would be relevant since we love to eat! Before you start thinking that all our clients are in agribusiness, we should tell you our diversified design group has created interactive strategies in all of the major industries.
They have all been challenging, each one of them. Some asked that we transform complex brand objectives and corporate vision into simpler subtext. Some required that we audition actors and models, write scripts and direct photographers or film directors on-location. Others needed us to write a funny tagline or illustrate an idea and deliver it in a viral microsite. And those are things we're good at.
There's another thing, too. We have insight. It's not unusual for three or four of us to be in one of the Hooplah Lounges talking about vintage Tetris® memories and the next minute discussing the cultural contributions of Phoenicians. Our handpicked team is genuinely interested in exploring points-of-view and craves conversation.And snacks.
Services > Search
They say the shortest distance to a point is a straight line. Wait a second! Just how far away is this alleged point!? And is this what I want?
Let's start at the beginning. Person A is searching the web for a product or service that your company sells. Or browsing a syndicated online network with focused, preferred content. They'll see many text and graphic ads, averting their eyes. But this ‘User' is your potential customer. What if we increased the chances that the User could turn into a ‘Lead'? Through behavioural indicators, could we pre-qualify the Lead? Then, one or two of those typically ignored ads could speak to their lifestyle, aspirations or needs. Would the Lead be more likely to turn into a Dollar? Of course it would. And Interactive marketing has altogether changed the advertising landscape. (Need more proof?)
Our focused advertising campaigns and proven strategies drive traffic to achieve your marketing goals. Hooplah's certified management team works with your team from day-to-day. We carefully monitor your accounts to analyse performance; modulate bids and positions, and enhance targets to create the most successful campaign possible.
Development
In a small business or international corporation, a functional application relies on an individual User. Usually (but not always) a human. So… Hooplah decided to make software systems that are User-friendly. Mostly for fear of having angry robots and frustrated people running rampant in our global economy.
We have developed a framework to increase management efficiency for evolving business needs. These solutions allow us to integrate seamlessly into existing internal and external processes. Hooplah's eCommerce integration services enable retail opportunities for companies looking to expand their online reach. And yes, we do Content Management Software too.
Developers are not created equally. The experienced pros at Hooplah are experts in usability, information architecture, modular programming and unit testing. The others just dress funny to offset their immense brainpower
Contact :
Corporate Headquarters
76 Miranda Avenue, Suite 2B
Toronto, ON M6E 5A1 Canada
For details : Hooplah |
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